Scaling HABUILD from 300 to 20 Lakh Members in 10 Months
Vidyayatan Infotech transformed HABUILD's habit-building platform through advanced automation, personalized member experiences, and the creation of a skilled development team. Our custom software solutions streamlined operations, enhanced user engagement, and enabled rapid global growth.
Overview
HABUILD was founded with a singular mission - helping people build sustainable habits with the help of technology.
We are living in a mobile-first world and all our interactions are primarily digital - we play, work, find love, talk, collaborate, buy, sell, and help each other online.
Many of these interactions are addictive and user's behavior has been modified for the benefit of online companies in a way that is detrimental to his health.
At HABUILD, we aim to use these interactions in a way that creates a healthy lifestyle for the people. We are here to help people create good habits for themselves. That’s why the word “HABUILD” is a combination of “HABIT BUILDING”.
The HABUILD platform has a strong community of over 2 Lakh users across 36 nations.
Challenges on the Path to Growth
1
Managing Membership Growth
Relying on Google Sheets and manual processes became inefficient as HABUILD's user base expanded rapidly.
2
Scaling Personalized Notifications
The need for timely, tailored communication through WhatsApp and Facebook required automation to keep users engaged.
3
Tracking Member Sessions
Creating and managing unique session links based on preferences and attendance became increasingly complex with more members.
4
Streamlining Payments and Plans
Managing membership payments and custom plans while providing flexibility for pause days demanded streamlined systems
5
Efficient Member Support
Member support needed to be fast and efficient to maintain satisfaction as HABUILD scaled its operations.
6
Hiring Skilled Developers
As the platform grew, recruiting and managing developers to innovate and scale the product became essential.
7
Automating Workflows
Manual processes for handling members and leads needed automation to increase efficiency and reduce errors.
8
Enhancing User Engagement
Delivering personalized features and a seamless experience became critical to keeping members engaged and satisfied.
9
Global Platform Scaling
Expanding to reach customers across various regions required scalable systems that could handle international growth.
10
Improving Performance and Security
Ensuring the platform’s performance, security, and reliability was key to maintaining user trust and smooth operations.
11
Building a Talented Team
A high-performing team was needed to develop innovative features and ensure consistent delivery of quality solutions.
Key deliverables
Automated Attendance Tracking
Eliminated manual tracking with an automated system for online class attendance
Automated Notifications
Sent timely WhatsApp notifications before and after sessions, with custom messages based on attendance streaks.
Lead Management
Streamlined lead capture from Facebook, adding them to trials and nurturing conversions.
Session Management
Created unique short links for members across platforms like Zoom and YouTube for easy access and tracking.
Payment & Plan Management
Secure, automated system for handling payments, membership plans, and pause days.
Custom CRM Dashboard
Designed a CRM dashboard for agents to manage queries, attendance, payments, trials, and leads.
Member Web App
Built a member-facing web app to view attendance records and receive trainer alerts.
Hiring Best Practices
Implemented a data-driven, 4-week hiring process to attract and select top talent.
CI/CD Setup
Established a CI/CD pipeline on AWS for automated code deployment and testing.
Task Planning & Management
Supported engineer task planning and project management.
Technical Infrastructure
Developed systems for shortlinks (handling 60-80k hits/day), member support, sales cycle management, and data analysis.
Team Building
Built a high-performing team of 6 developers and established quality code standards.
Our Solution
10x Member Growth in 10 Months with Custom Software Solutions
From 300 to 20 Lakh members: See how efficient systems and technical expertise powered this transformation.
Milestone 1
10x Member Growth
Scaled from 300-400 members to 10,000 within 10 months with efficient tech support.
Milestone 2
Global Expansion
Expanded the platform to over 20 Lakh members across 36 nations
Milestone 3
Lead Conversion Boost
50% increase in conversion of leads to paid members with automation.
Solutions That Power Exponential Growth
From automation to scalability, see how innovative systems and personalized features created a foundation for HABUILD’s global success.
Operational Efficiency
Automation replaced manual processes, saving time and resources.
Member Experience
Personalized notifications and easy access improved satisfaction.
Data Insights
Integrated systems for better decision-making through data.
Scalable Infrastructure
Robust systems for long-term growth and sustainability.
Impact in Numbers
50 %
Lead Conversion Increase
40 %
Retention Boost
60 %
User Satisfaction Improvement
70 %
Reduction in Operational Costs
Conclusion
Vidyayatan Technologies's innovative software solutions and technical expertise were instrumental in driving HABUILD’s exponential growth. Through a comprehensive strategy that included automation, tailored development, team-building, and robust infrastructure, Vidyayatan Infotech enabled HABUILD to optimize operations, elevate the member experience, and successfully scale to meet its growing ambitions.
Vidyayatan Technologies
Trusted by industry leaders, Vidyayatan Technologies empowers businesses with cutting-edge software solutions and expert development teams. As a premier tech company, we drive innovation and efficiency across multiple sectors from our headquarters in Bhopal.
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